Genesis x Soho House: Design Prize
Motion, Edit
With an 'always-on' editorial content approach, I worked with Dazed Studio to support Soho House with the launch of their first ever annual DESIGN PRIZE; expanding and evolving their film-makers lab SCRIPT HOUSE; and exploring a NEW ERA of fashion in their membership cities of London, New York and Paris via a co-branded content series hosted on Dazed Digital- project for which I handled the motion design and edit.
Dazed Studio team:
Fred Paginton - Creative Director
Ale De Carvahlo - Art Director
Simone Sebastian - Client Services Director
Romy Jo Waller - Producer
Genesis x Soho House: Design Prize
Motion, Edit
With an 'always-on' editorial content approach, I worked with Dazed Studio to support Soho House with the launch of their first ever annual DESIGN PRIZE; expanding and evolving their film-makers lab SCRIPT HOUSE; and exploring a NEW ERA of fashion in their membership cities of London, New York and Paris via a co-branded content series hosted on Dazed Digital- project for which I handled the motion design and edit.
Dazed Studio team:
Fred Paginton - Creative Director
Ale De Carvahlo - Art Director
Simone Sebastian - Client Services Director
Romy Jo Waller - Producer
Collective Bikes
Motion, Sound, Edit
I worked on the rebrand of Collective Bikes, an eclectic family of riders with big visions and a global mindset. Inspired by the wheelie move, the logo embodies this forward-moving drive- which also served as starting point for the motion and sound direction for this.
Explorers Club team:
Ayo Fagbemi - Strategy Director
Aaron Skipper - Creative Director
Collective Bikes
Motion, Sound, Edit
I worked on the rebrand of Collective Bikes, an eclectic family of riders with big visions and a global mindset. Inspired by the wheelie move, the logo embodies this forward-moving drive- which also served as starting point for the motion and sound direction for this.
Explorers Club team:
Ayo Fagbemi - Strategy Director
Aaron Skipper - Creative Director
Nike: Return to ZERO
Motion, Tool-kit
Dazed and Nike developed Issue Zero, a collaboration featuring three artists who were given access to the legendary Dazed and Nike archives to make a digital zine. A key component of Nike's "Move To Zero" ethos is to reuse and recycle to create something original.
Dazed Studio team:
Fred Paginton - Creative Director
Alex Venndt - Art Director
Izzy Farmiloe - Creative Strategist
Simone Sebastian - Client Services Director
Lauren Ford - Senior Producer
Thomas Gorton - Editorial Director
Nike: Return to ZERO
Motion, Tool-kit
Dazed and Nike developed Issue Zero, a collaboration featuring three artists who were given access to the legendary Dazed and Nike archives to make a digital zine. A key component of Nike's "Move To Zero" ethos is to reuse and recycle to create something original.
Dazed Studio team:
Fred Paginton - Creative Director
Alex Venndt - Art Director
Izzy Farmiloe - Creative Strategist
Simone Sebastian - Client Services Director
Lauren Ford - Senior Producer
Thomas Gorton - Editorial Director
Global Center on AI Governance
Branding, Art Direction, Motion
Global Center on AI Governance is an initiative dedicated to shaping the future of artificial intelligence through ethical leadership, policy innovation, and international collaboration. YAMA was tasked with developing a comprehensive branding system and visual identity that effectively communicates the center's authority, trust, and forward-thinking vision.This project presented exciting challenges, such as balancing the technical and futuristic aesthetics of AI with the stability and credibility expected in governance and policy. The goal was to create a brand that feels both cutting-edge and institutional, ensuring accessibility to policymakers, industry leaders, and the broader public. Beyond the core identity, we developed a strategic system of sub-brands, each tailored to distinct facets of AI governance—ranging from policy research and compliance to innovation and public engagement. The branding package includes logo design, typography, color systems, digital assetsand brand guidelines to ensure consistency across print, web, and social media platforms.This identity serves as a foundation for a globally recognized center that bridges the gap between technology and governance, fostering a responsible and transparent AI-driven future.
YAMA team:
Na-eem Hoosain - Creative Strategist / Director
Rob Ukandu - Project Manager
Yusuf Hoosain - UX UI
Kris Brown - Designer
Global Center on AI Governance
Branding, Art Direction, Motion
Global Center on AI Governance is an initiative dedicated to shaping the future of artificial intelligence through ethical leadership, policy innovation, and international collaboration. YAMA was tasked with developing a comprehensive branding system and visual identity that effectively communicates the center's authority, trust, and forward-thinking vision.This project presented exciting challenges, such as balancing the technical and futuristic aesthetics of AI with the stability and credibility expected in governance and policy. The goal was to create a brand that feels both cutting-edge and institutional, ensuring accessibility to policymakers, industry leaders, and the broader public. Beyond the core identity, we developed a strategic system of sub-brands, each tailored to distinct facets of AI governance—ranging from policy research and compliance to innovation and public engagement. The branding package includes logo design, typography, color systems, digital assetsand brand guidelines to ensure consistency across print, web, and social media platforms.This identity serves as a foundation for a globally recognized center that bridges the gap between technology and governance, fostering a responsible and transparent AI-driven future.
YAMA team:
Na-eem Hoosain - Creative Strategist / Director
Rob Ukandu - Project Manager
Yusuf Hoosain - UX UI
Kris Brown - Designer
XL Visual
Art Direction, Motion
With the concept of madness and mania at its core, I worked closely with technical lead Jamie Shilvock who helped bring my ideas to reality. We sourced ancient Greek scriptures, feeding them into a language model to extract the themes that resonated the most with our project.
XL Visual
Art Direction, Motion
With the concept of madness and mania at its core, I worked closely with technical lead Jamie Shilvock who helped bring my ideas to reality. We sourced ancient Greek scriptures, feeding them into a language model to extract the themes that resonated the most with our project.
Television Centre
Motion, Tool-kit
The challenge was to design a premium-feeling device that remained highly functional, ensuring it could effectively showcase the volume of content required for the TVC. I collaborated closely with Jasmine O'Dell, Creative Director to develop a motion system that strikes a balance between elegance, high-end aesthetics, and practicality.
&Dave team:
Mark Davies - Chief Creative Officer
Jasmine O'Dell - Creative Director
Alice Higgins - Senior Account Manager
Jess Wilson - Head of Production
Molly Monroe - Senior Designer
Television Centre
Motion, Tool-kit
The challenge was to design a premium-feeling device that remained highly functional, ensuring it could effectively showcase the volume of content required for the TVC. I collaborated closely with Jasmine O'Dell, Creative Director to develop a motion system that strikes a balance between elegance, high-end aesthetics, and practicality.
&Dave team:
Mark Davies - Chief Creative Officer
Jasmine O'Dell - Creative Director
Alice Higgins - Senior Account Manager
Jess Wilson - Head of Production
Molly Monroe - Senior Designer