Television Centre

Motion, Toolkit

The challenge was to design a premium-feeling device that remained highly functional, ensuring it could effectively showcase the volume of content required for the TVC. I collaborated closely with Jasmine O'Dell, Creative Director to develop a motion system that strikes a balance between elegance, high-end aesthetics, and practicality.

&Dave team:
Mark Davies - Chief Creative Officer
Jasmine O'Dell - Creative Director
Alice Higgins - Senior Account Manager
Jess Wilson - Head of Production
Molly Monroe - Senior Designer